In the aftermath of another disappointing set of election results the leadership must make some crucial decisions, and involve the party membership in the decision making process. The failure of the party leadership to listen to rank and file members is culpable. UKIP must decide if it’s a party only interested in gaining seats in Europe or if it has ambitions to be a mainstream political party, dedicated to governing in Westminster. The concept that gaining seats in the EU would raise the party’s profile in the UK election is no more than a myth as results demonstrates.
If UKIP has a genuine desire to gain seats at Westminster, then we must get away from the concept that UKIP is a grass roots party and join the real political world by understanding what is required to gain seats in parliament, that means UKIP must become a professional mainstream political part. That requires a change in party structure, policies, funding and targeting seats; it requires a change of attitude towards the whole concept of where UKIP stands today, UKIP can no longer be led by mavericks wearing a Tory rosette on one lapel and a UKIP rosette on the other. It can no longer wash its dirty linen in public; it can no longer consider coming fourth a success story or keep using lack of publicity as an excuse for failure. UKIP must take action to bring in professional fundraisers, professional PR consultants and professional leadership.
The results from this election confirm that in order to gain seats any candidate requires both funds and a large team on the ground for months not weeks before an election, the next GE will s in all probability be held within the next 18 months, so planning must start now.
UKIP must understand that it currently lacks the funding and activists to contest the 400 plus seats that were contested at the current election, putting up paper candidates is not the way forward. UKIP should be looking at targeting between 50 and 75 seats selecting these candidates using a professional approach not the “who ‘s willing to stand’ approach each candidate to be approved by the NEC based on their ability to win the seat. Once selected the candidates must be support financially and by a strong election tem at constituency level.
The importance of gaining seats on local councils cannot be underestimated, nor should the importance of local issues when campaigning for parliament. Local council elections are scheduled in many regions for next May (Possible coinciding with a fresh GE) again UKIP must start planning now by selecting candidates, holding local surgeries and general becoming active at community level. None of this will happen on its own, it requires coordination at national, region and local level.
Another weakness within UKIP is the lack of local branches, difficult to remedy but an essential task for regional organisers to tackle.
Finally we come to the crux of the issue, why did we perform badly in the current GE, Even allowing that UKIP increased its share of the vote nationally, in the majority of seats where both a BNP candidate and UKIP candidate stood in the same constituency, the BNP candidate gained more votes. A thorough analysis of all the results is required and quickly to answer some vital question as to which of the UKIP policies appealed to the voters and which failed to impress.
There is also an urgent requirement for UKIP to appoint spokespersons on a wide range of issues that are bound to arise from the hung parliament, on a professional basis we can no longer leave this task to Nigel and Lord Pearson, UKIP requires a much wider range of people promoting UKIP policies in a professional and concise way and making more media appearances in the process, trotting out Lord Pearson or Nigel every time the media require a sound bite from UKIP has a negative effect and quickly becomes stale.
Philip Wray
Saturday, 8 May 2010
An open Letter to Lord Pearson and the UKIP leadership
An open Letter to Lord Pearson and the UKIP leadership
2010-05-08T09:24:00+01:00
The Pub Consultancy Service

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The Pub Consultancy Service is an author at Bloggers4UKIP.

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An open Letter to Lord Pearson and the UKIP leadership
2010-05-08T09:24:00+01:00
The Pub Consultancy Service
Russ · 777 weeks ago
Peter Brown · 777 weeks ago
J Conway · 777 weeks ago
1. Do we need to adopt a more Catchall approach like the main parties to gain more support? Is our ultra-right wing image among the electorate helpful?
2. Shouldn't we concentrate our efforts on a small number of seats in order to best ensure winning one instead of spreading our efforts across the breadth and width of the country?
3. Do we need to improve our PR on the basis of failures including the great media confusion with regards to the Burka policy?
4. Should we be concentrating more on local issues when aiming to represent constituencies as opposed to the whole of Britain in Europe. Why is it the UKIP leaflet sent out by my candidate said that UKIP would campaign on local issues such as more national 'referendums'. Having more referendums would be good but this is NOT a local issue. Local issues include local parks, A &E wards, the state of the roads on my street.
5. Are we in need of more local branches?
6.Have we done any focus groups to see how popular our policies are? Did we really think campaigning constantly in favour of slashing public expenditure by 30%+ would be a good thing?
7. Are we really comfortable with the fact that Lord Pearson embarrassed the party on the Politics Show by failing to know what was in his own manifesto? Does it really give the best image when on the BBC London Election Debate (http://news.bbc.co.uk/local/london/hi/tv_and_radio/newsid_8644000/8644003.stm) David Coburn said UKIP's intention is to never allow any immigrants into the UK? Shouldn't he have stressed the work permits and student visas mention in our manifesto? Surely we are over reliant on Farage as the only a good spokeperson for the party?
Tony Arnold · 777 weeks ago
Andrew Black · 777 weeks ago
Ian Sankey · 777 weeks ago
There's that joke-assembly election next year and UKIP is the only party who speaks for the majority of people in this country who're thinking 'Britain doesn't end at Weston-super mare so why does Wales need it's own legislature'?
Nyree · 777 weeks ago
I agree that a more focussed approach on a few marginal seats would be sensible, as would making Nigel Farage the leader and public face of UKIP. His Lordship is a worthy gent, but too grave and quiet-spoken to make a strong impression on the public.
We have just completed Round One of the fight. There is much, much more to come. Let us be prepared for it!
Paul Perrin · 776 weeks ago
Putting candidates in-hoc to the party (by financing/running their campaigns) would contradict the 'local democracy' message by putting the leadership ahead of the local people.
Money has to come from somewhere - that has to be local members and supporters. If local members/activists don't want to pay a few quid to have the opportunity to vote for you, and you can't persuade them then you are hardly likely to get elected at all...
Most of the people helping me would *not* have campaigned outside the constituency - so a 'focus' on a few seats would not be a focus at all - it would just be a reduction in the number of seats being contested.
We had some superb material from the national party (leaflets etc) - this needs to be built on - core central materials with local supplements. Also new campaigning tools - professionally produced once and available to all candidates (including database and mapping).
Targeting 1,000,000 votes nationally was a key part of my campaigning - "even if we don't win, we will be using our national vote as a stick to beat the new government at every opportunity demanding a referendum - your vote will count, every vote will count".
Priority now is to reassure the voters that we have that they made the right decision - I want to see UKIPers every where saying "950,000 people said their overriding concern was UK government by the UK people - not by Brussels. Undoubtedly many more are also concerned but had other primary concerns -- they cannot be ignored". I am working on a 'Hove 1200' campaign right now (its double previous result, but still a long way to go).
This question won't be resolved in a blog - but there is far more too it, that needs discussion.
Ian Sankey · 776 weeks ago
Neil Craig · 776 weeks ago