Not a scam, just clumsy! Scam survey email being sent to UKIP members

Unbelievably, the email is genuine. Everything about it - the ambiguous wording, being sent from various email addresses and the clumsy questions it asks - screams "scam" but it's genuine. It seems that some members wanted to "help" by copy and pasting the email and sending it out to their contact lists as well, hence the multiple email addresses.

An email is doing the rounds asking UKIP members (but not, it would seem, councillors) to complete an online survey.

The email has been sent from several email addresses including UKIP Chairman Steve Crowther, University of Texas Professor Harold Clarke and online@ukip.org. The survey asks a range of questions about race, skin colour and religion and is almost certainly going to be part of a pre-election attack on the party.

Here is your UKIP Members Survey. Please help UKIP by completing the Members Survey.
Your Answers Help the Party and You Can Win Great Prizes!
Three academics are helping us. They are Professor Matthew Goodwin (University of Nottingham and author of Revolt on the Right),
Professor Harold Clarke at the University of Texas and Professor Paul Whiteley at the University of Essex, who are former
Directors of the prestigious British Election Study. Professor Clarke is distributing the survey.
All of your answers are kept strictly anonymous and secure.
TAKE THE SURVEY BY CLICKING ON THE NEXT LINE. IF YOUR EMAIL BROWSER BLOCKS THE CONTENT, PLEASE UNBLOCK TO ACCESS THE SURVEY.
Please take the survey
Everyone who completes the survey will be entered into a lottery prize draw, with great prizes:
One prize of £100
Two prizes of £50
Three prizes of a UKIP golf umbrella
Four prizes of £25
Five prizes of a UKIP Notebook
Six prizes of a UKIP 2015 Pocket Diary
Seven prizes of a signed copy of the book on UKIP support, Revolt on the Right
If anything is unclear, feel free to send us an e-mail: damian@ukip.org